Introduction to business Essay Example | Topics and Well Written Essays - 250 words - 1

Introduction to business - Essay Example This simply means that although one of the objectives of the organization is the generation of profits, organizations must include other relevant goals that would be beneficial to other stakeholders: the employees, customers, suppliers, investors, government agencies, and to the society, as a whole. These goals could include ensuring that the organization’s operations and production of products or services are consistent with the need to protect the environment and comply with quality standards imposed by government regulatory bodies. Likewise, it could also be indicative of ensuing â€Å"a satisfactory rate of return to investors, provide good salary, security and proper working condition to its employees, make available quality products at reasonable price to its consumers, maintain the environment properly† (Social Responsibilities of Business 38). By doing all these, in return these various stakeholders would patronize the organizations’ product or services a nd thereby ensure their continued

Latest Monitoring Tools Research Paper Example | Topics and Well Written Essays - 250 words

Latest Monitoring Tools - Research Paper Example However, the research indicated that the company’s rate of sales have not been majorly influenced by these social media sites owing to the fact that only 12% of its sales are influenced by comments on twitter, facebook and google+. This is an indication that clients spend more time of social media but, less time is spent on the company’s blogs or even its web page (http://socialmediatoday.com n.d). In order to improve the company’s sales through proper prediction of customers’ behavior in social media sites, the company can employ the use of Hootsuite: This tool assists company’s undertake their campaigns on social media regarding their brands (https://hootsuite.com n.d). It will also allow the company to measure the efficacy of social media on their sales hence assist in formulating solutions on predicted or potential challenges. This tool is easy to manage and above all its relatively cheaper as compared to other tools. 101 Vital Social Media and Digital Marketing Statistics. (n.d.). RSS. Retrieved February 11, 2014, from